Faith's Melrose Connexion
Faith Connexion USA's Yoyo Yeung takes a meeting with models wearing her brand's styles.
French headquartered brand Faith Connexion produced a gala grand opening party Nov. 30 for its first U.S. boutique, located at 8420 Melrose Ave., in West Hollywood.
The location alone is festive for a new store. The spot is located across the street from prominent designer stores of Diane von Furstenberg and Marc Jacobs.
The ready-to-wear brand has a specialty in cocktail dresses, but also makes casual wear for guys and girls. One of the party guests, Kendrick Osorio, a well-known stylist, said the brand’s wide range of fashion was one of its big strengths. “Their jackets work with other designers’ (styles.) They are very strategic with jackets,” Osorio noted. “It’s got a little bit of bling in it too.”
Retail price points range from $120 for a basic top to $2,400 for a fur piece. Faith Connexion USA’sChief Executive, Yoyo Yeung, said she will not be slowing down after the West Hollywood store opening. She will be flying to New York soon to scout locations for a Manhattan store.
