Piperlime Pops Up
E-tailer Piperlime, a division of San Francisco–based Gap Inc., will open a pop-up shop in New York’s SoHo neighborhood on Sept. 9. The store opening was scheduled to coincide with Fashion’s Night Out and New York Fashion Week events. The store will remain open through Oct. 3. The pop-up shop will feature a “styling loft,” where customers can style outfits based on a daily challenge. Those with winning looks will receive a Piperlime gift card. On Fashion’s Night Out, on Sept. 10, stylist and reality-television star Rachel Zoe will be on hand to dispense fashion advice, and tote bags designed by “Project Runway” contestants will be given out with purchases.
