Perry Ellis’ Gulf Initiative
Miami-based Perry Ellis launched Project Beach, a fashion-focused initiative to raise awareness and funds for the Gulf of Mexico oil-spill recovery effort. Project Beach is projected to raise up to $25,000 for the National Wildlife Federation’s gulf-recovery programs. The program kicked off on Aug. 9 with a Facebook fund-raiser in which Facebook users are encouraged to “like” Perry Ellis. For each of the first 10,000 new “likes,” the company will donate $1 to NWF’s Gulf Oil Spill Restoration Fund.
