MyBestFit's Tech Flies From Airport to Dressing Room
The same technology used in airport-security screening is being used to help consumers find the perfect-fitting pair of jeans.
Unique Solutions Inc., based in Nova Scotia, Canada, will debut a body-scanning kiosk called MyBestFit in early September at the King of Prussia Mall, located northwest of Philadelphia. The kiosk uses millimeter-wave technology, one of the most precise systems to determine a person’s measurements, according to the company.
Millimeter-wave detects moisture around the body. The kiosk scans a person’s body through his or her clothing to gather 200,000 points of measurement, according to Trent MacLean, a Los Angeles–based consultant for Unique Solutions and a former president of Paige Premium Denim and 7 For All Mankind.
After taking the measurements, the kiosk then will recommend sizes and brands for the best fit. The kiosks also will list which retailers stock those jeans. The service will be free for consumers, but retailers and brands would be charged a participation fee. In addition, companies pay a fee for every time the kiosk recommends their brand.
MacLean said Unique Solutions hopes to roll out more than 50 MyBestFit kiosks by the end of the year. The kiosk also will help with marketing research and e-commerce. With its collected data, the company will be able to tell brands more about their customers and their body types.
For e-commerce, consumers can take their information from the MyBestFit kiosk and enter it on the MyBestFit.com website, which will go live Sept. 2. MyBestFit.com will direct consumers to the best brands for their body type and where to buy them.—Andrew Asch
