More Girls for Quiksilver
Sandwiched between the Quiksilver Women’s contemporary line and the Roxy juniors line, Quiksilver Girls, the newest line from the Huntington Beach–based surf giant, is hoping to target 12- to 24-year-olds shopping in surf specialty shops. Priced between Roxy and Quik Women’s, Quik Girls will retail for $24 to $88. Design duties for the line were outsourced to Pop Studio, a Culver City, Calif.–based design house founded by former Modern Amusement Creative Director John Moore. Quik Girls launches for the Spring 2011 season.
