Madonna's Material Girl Collection Bows at Macy's
Material Girl, the juniors collection designed by Madonna and her 13-year-old daughter, Lourdes, bowed at 200 select Macy’s stores across the country on Aug. 3.
In California, Macy’s stores in San Francisco, Glendale and Costa Mesa carry the collection, which is also sold online at www.macys.com. To drum up excitement, Macy’s hosted dance parties and gave away product, including Madonna-autographed T-shirts.
“Madonna is a legendary fashion icon, and Lola [Lourdes] has a great sense of style that reflects her global fashion view,” said Martine Reardon, executive vice president of marketing, Macy’s. “The national unveiling of this collection [is] an incredibly exciting moment.”
The Material Girl collection includes apparel, footwear, handbags and jewelry and caters to a customer with “eclectic tastes in music, dance and Hollywood.” Retail prices range from $12 to $40.—Alison A. Nieder
