HauteLook Launches Sales for Men
Private-sale site HauteLook, based in Los Angeles, launched a dedicated sales page for men on Aug. 2.
Men.HauteLook.com will feature sales events in men’s categories with leading brands such as Tommy Hilfiger, Puma, Penguin, 7 For All Mankind, William Rast, Ben Sherman and Diesel.
“We consistently heard from our male HauteLook members that they wanted more events for them—and not just more events but events and brands that really spoke to their polished but laid-back style,” said Tim Davis, director of men’s merchandising. “We want to show our male members that we are dedicated to the men’s business. Online shopping fits perfectly with how guys like to shop—convenient and reliable.”
The flash-sales site, which launched in December 2007, has been experiencing steady growth. On June 3, HauteLook announced that it raised $31 million in funding through New York–based private equity firm Insight Venture Partners.—Connie Cho
