Iconix Acquires Peanuts Brand
New York–based Iconix Brand Group Inc. has added the iconic “Peanuts” cartoon characters to its stable of brands. Iconix signed a deal with United Features Syndicate Inc. and The E.W. Scripps Co. to purchase the Peanuts brand in partnership with the Schulz family. Santa Rosa, Calif.–based Charles M. Schulz Creative Associates was founded to manage the creative rights to the Peanuts characters, which were created in 1950 by illustrator Charles M. Schulz. Snoopy and Charlie Brown are now part of Iconix’s brand lineup, which includes Badgley Mischka, Candie’s, Rampage, Joe Boxer, Mossimo, Ocean Pacific and Roca Wear.
