Nor Cal Market Prepares for Sold-Out Show

Exhibition space for the April 10–13 run of the Fashion Market Northern California is sold out, according to organizers of the show, which returns to the San Mateo County Event Center in San Mateo, Calif., for its Fall 2010 market.

The show will include nearly 200 exhibitors featuring more than 2,000 apparel and accessories collections. Organizers are anticipating more than 1,400 retailers will shop the show, which saw attendance up by 15 percent at its January show.

The show, which is settling into its location at the San Mateo County Event Center, features an open-booth format and a merchandise mix of updated women’s apparel and accessories.

Retailers and exhibitors have a chance to mingle on April 11, when FMNC hosts a cocktail mixer at the San Mateo Marriott.

For more information about the market, visit www.fashionmarketnorcal.com.

The show is held concurrently with the CALA show, organized by the Contemporary Association of Los Angeles. The regional show features a lineup of contemporary women’s and men’s resources showing at the Westin St. Francis hotel in San Francisco. For more information, visit www.calashows.com.—Alison A. Nieder