Skate Brand Launches Mobile Warehouse Program
World Industries—a Costa Mesa, Calif.–based skate hardgoods, T-shirt and footwear brand—has announced the debut of a mobile warehouse program. Centered around two custom vans equipped with mobile offices and wireless capabilities and stocked with an assortment of World’s best-selling at-once goods, the “mobile warehouses” will regularly visit skate shops in a test territory of Southern California, Arizona and Southern Nevada. Orders can be fulfilled immediately from the vans.
The high-tech meets low-tech approach will save retailers shipping costs and allow them to more easily and more frequently restock their stores, said John Dickinson, World’s president, in a statement. “The hope is to be able to build this program into a great benefit for our skate retailers and move it into all territories across the U.S. By bringing the product to the shops, we hope to add a little more savings to the retailer, help them increase the frequency in which they update their product offerings and give them better margins on hardgoods,” he said.
R.P. Bess, World’s director of marketing, sees the vans, which are fully wrapped in World Industries imagery, as a potential marketing tool for the skate company.—Erin Barajas
