Planet Blue and Black Label

A look from Planet Blue's new private-label line, Black Label

Planet Blue has taken the creation of the shop's bohemian beach girl look into its own hands. The retailer announced that it has launched a private-label line named Black Label. The private label will be sold exclusively in Planet Blue retail stores and its online store.

The bohemian gypsy-inspired and styled outfits—like a Black Label ruffled dainty floral-print miniskirt worn with fringe boots and an easy tank; and a loose Black Label blouse paired with cut-off denim shorts—remind me of the kind of ensembles a modern-day Penny Lane character would wear to Coachella. That's probably not far from Planet Blue's inspiration, since a printed maxi skirt is named "Almost Famous." Act fast: each style is produced in limited runs, with only 15 pieces created in each print. To shop the line, click here.

Planet Blue's Black Label "Shaken not Stirred" skirt

Planet Blue's Black Label "Mighty Aphrodite" top