Retail Focus Resource Guide
Alina Jeans launched during the Sept. 1–3 run of the Project Global Trade show in Las Vegas with its “Dirty Summer 2010” collection. The denim line is inspired by Venice Beach, the home of creative director Alina Stefanescu and is aimed at sexy, independent women. All of the premium denim is from Italy, and each pair is made in downtown Los Angeles with top manufacturers and laundries in the industry. Stefanescu describes the look as, “This is a collection you could be shipwrecked in and still look sexy. Lots of distressing, gorgeous bleaches and a ’dirty’ feel.” The company supports GUTS, a program aimed at empowering at-risk girls in the Southern California region.
Biatta—the 14-year-old lingerie company known for its classic and contemporary fashion intimate apparel for the juniors, plus sizes, and sleepwear markets—will showcase its sexy line in its first fashion show with Rock Fashion Week in Miami on Oct. 17 and in Los Angeles on Oct. 31. The company produces fine-quality bra and panty sets, babydolls, chemises, and sleepwear at affordable price points. Biatta recently launched a new Web site, www.biatta.com, which caters to both retail and wholesale customers. Biatta plans to have a free iPhone application released in early 2010 that will feature a multiplayer game, give incentives to the Web site and allow users to review the line and interchange looks of the current season.
Buhler Quality Yarns Corp. is a leading supplier of the highest quality and innovative yarns to the apparel industry in the Americas. It now offers Royal Spun and fashion slub yarns in Supima and Supima Micro Modal for super soft, comfortable, durable, bright, and extraordinarily strong fabrics. By using only top-grade, extra-long staple Supimareg; cotton fiber from J. G. Boswell Co. in California, Buhler maximizes quality, consistency of its yarns, and end use product performance and durability. For more information about these yarns and other innovative yarn offerings, please visit www.buhleryarn.com.
Through its Brand Identification Division, NATco designs and produces labels, tags, patches, hardware and transfers for the apparel industry. NATco Retail Packaging Division specializes in creating innovative pallet displays, POP signs and different types of secondary packaging. CORE is NATco’s new trend research and concept studio. CORE designers work with brand managers to research current trends, manage brand image and update packaging through original artwork and product. NATco’s global production capability complemented by local customer service offices in each of the regions it operates in makes it the first choice for branding and packaging. CORE (design studio) rounds off its full range of services.
Pacific Apparel Systems offers a fully integrated, easy-to-use, Windows-based software solution with comprehensive business features for any size company at very cost-effective pricing. A fully integrated, in-house EDI module and a Factor Transaction Processing module are available, and the userfriendly Help System provides visual and text-based instructions for all areas of the system. In addition to continual program enhancements and features, the tech company offers training and telephone and interactive support. A 30-day-free trial of the system is available. Visit www.pacificapparelsystems.com.
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