An Award Ceremony Kanye Wouldn't Dare to Crash
The Surf Industry Manufacturers Association's annual Image Awards are known to get rowdy. There are bottles of tequila on every table and winners and presenters alike pound shots and roast their peers with equal gusto. This year's awards, held Oct. 2 during SIMA's Surf Summit in Cabo San Lucas, Mexico, is no exception.
Breakthrough Boys: Scott and Dean of Atwater
Two-timers: L*Space won two Image Awards. Here, Dac Clark, President of CC companies (which owns L*Space), Monica Wise, andJoni Parmer
Cool Girls: Billabong's Candy Harris and Angela Hart
The 2009 winners are:
Breakthrough Brand of the Year – Atwater
Breakthrough Retailer ofthe Year – Coastal Edge, Virginia/N.C.
Men’sApparel Brand of the Year – Billabong
Men’sMarketing Campaign of the Year – …lost’s “The ’Old’…lost” Campaign
Men’s Boardshort of the Year – Phantom120 by Hurley
Men’s Retailer of the Year – Surfside Sports, CostaMesa
Women’s Apparel Brand of the Year – BillabongGirls
Women’s Marketing Campaign ofthe Year – L*Space’s “What’s Your L?” Campaign
Women’s SwimBrand of the Year – L*Space
Women’s Retailer of theYear – Huntington Surf Sport, Huntington Beach
Accessory Product of theYear – iPhone Application by Electric Visual
Environmental Product of the Year – Recycled Boardshort Series by Billabong
Footwear Product of the Year – Authentic byVans
Surfboard Model of the Year – Proton by ChannelIslands
Wetsuit of the Year – Psychofreak by O’NeillWetsuits
