Volcom Wants You to Give Jeans a Chance
This video made for the “Give Jeans a Chance campaign” has Volcom-brand tom-foolery written all over it. A cartoon pair of jeans sings lyrical poetry such as, “You gotta give me away to the homeless. I can’t fit up past your booty and you know this. The way your cankles look inside me is atrocious. Consider this right here my final notice.”
This is L.A., where denim stars and denim has-beens rise and fall as fast as the Hollywood actors who wear them. Remember Earl Jeans?
You must have an extra pair or two or three of jeans in your closet.
Donate them to the nearest Volcom store and be entered to win “a year’s supply” of Volcom jeans. All the jeans donated will be distributed locally by The National Coalition for the Homeless. The rules specifically state that denim must be in wearable condition with “no rips/tears.” Because apparently the homeless aren’t interested in looking “homeless chic.”
The denim drive is part of Volcom’s Give Back Series “Give Jeans a Chance” campaign. This summer, Volcom ran a “Volcom V.Co-Logical Series: Recycle Your Old Boardshorts For a Good Cause” campaign and collected 1,091 boardshorts that were donated to charities such as Florida Department of Children and Families, Friendship Shelter, Hospital Del Nino, Daniel Kids, Boarding House Mentors, LA Surf Bus, Hidden Waves Foundation, Open Hearts, Surf Nicaragua, Surf Sanctuary and Clothes to Kids.
Look how sad those unworn jeans in your closet are. Donate them to the homeless through a Volcom store.
