Dualstar, Madden Ink Olsen Deal
Dualstar Entertainment Group, based in Culver City and New York, struck a licensing deal with New York–based Steve Madden for a line of footwear and accessories under the Olsenboye brand. Olsenboye is the newest fashion brand from Dualstar, the global brand-management company founded by actresses and entrepreneurs Mary-Kate Olsen and Ashley Olsen. Olsenboye will be exclusively carried at JCPenney stores and online at www.jcp.com.
