L.A. Fashion Weekend Spring 2010
Rock and military inspirations seemed to command the attention of the four designers taking a bow at the L.A. Fashion Weekend at Sunset Gower Studios. It was produced Oct. 17 at Sunset Gower studios in Hollywood by The Gallery Los Angeles, a marketing company and fashion showroom.
California fashion labels Division E, Raw-7, Tavik Swimwear and Urban Republic Clothing strode the runway at L.A. Fashion Weekend.
Division E could have been an exception to the rock and army looks of the event when it showed its feminine side. For much of its 11 years, it has been known as a men’s label. But for the past four seasons, it has developed women’s fashions characterized by simple but elegant contemporary looks. It showed novelty tops with animal prints, some details with studs on them, racer tank shirts, long dresses and some short mini-dresses.
Division E’s men’s looks were inspired by vintage styles. Some looks featured denim capris, linen pants with draw strings and thermal shirts with burnout treatments.
Raw-7 showed its bohemian and rocker side for the show. Many of its women’s looks were dominated by Modal jersey dresses and tops accessorized by tie-die scarves. Men’s looks featured rocker T-shirts featuring leather and crystal appliqueacute;s. Also displayed were custom-made leather jackets; one featured skull-shaped appliqueacute;s made out of stingray hide.
Anaheim, Calif.–based Urban Republic Clothing found a different way to express military looks. Without a camouflage print in sight, creative director Peter Rhima showed military-inspired cotton, collared shirts detailed with a bit of spandex stretch. Army-style jackets were constructed out of a high-gauge wool blend. He also showed loose-fitting and skinny jeans constructed out of Japanese denim.
Newport Beach, Calif.–based Tavik Swimwear showed bikinis, monokinis, one-pieces and mesh printed tank tops. Its colorful prints and trims were inspired by TV shows such as Saved by the Bell and rock bands such as Guns & Roses. Neon colors and washed-out denim prints were some of the highlights for Tavik’s look.—Andrew Asch
