Christian Audigier Moving to Premium at MAGIC
After two seasons of hosting his own trade show, When I Move You Move, in Las Vegas, Christian Audigier will show his brands at the MAGIC Marketplace come August, a release from the trade show giant said.
Audigier’s brands—including the Ed Hardy, Christian Audigier, SMET, Crystal Rock, C-Bar-A and Rock Fabulous with Dave Stewart labels—will be a part of MAGIC’s Premium at MAGIC showcase, which launched last February. Audigier’s brands alone will occupy 30,000 square feet and will include a runway—something Audigier incorporated at WIMYM and at his booth at Project Global Trade Show in previous seasons.
“Christian’s brands are the perfect fit for our Premium at MAGIC floor, and we are thrilled to be working with them,” Chris DeMoulin, MAGIC International president and executive vice president of Advanstar’s Fashion Group, said in a statement. “We look forward to the energy and excitement that Christian brings to everything he does.”
In a company statement, Audigier was equally enthusiastic about the move: “We had great success with ’When I Move You Move,’ but once I saw what MAGIC was doing with the debut of Premium at MAGIC—I knew we could build something really special together. It’s a great situation for everyone, including the retailers and my licensees, and I guarantee you—together with MAGIC—it is going to be an unbelievable experience this summer in Vegas.” —Erin Barajas
