Fashionable Turnout for Barney's CO-OP at the Grove
At the Barneys CO-OP fashion show at The Grove shopping center in Los Angeles, a crowd of hip Angelenos turned out, dressed in sharp blazers, cool leather jackets, easy dresses and dandy woven shirts. The event’s guests—which included Barneys VIP clients, The Grove platinum-level shoppers and fashion insiders—looked like they walked off the mannequin pedestals of the Barney’s CO-OP. Their outfits were styled with the same attention to proportion and panache as the looks that came down on the runway.
The Barney’s New York CO-OP fashion show was the first of a forthcoming series of Fashion@The Grove events to occur at the outdoor shopping center.
The event highlighted Los Angeles–based designers sold at CO-OP, including Cynthia Vincent of Twelfth Street by Cynthia Vincent, Michelle Mason, John Whitledge, Jon Rose and Sara Mehrkhast of Trovata, Nony Tochterman of Petro Zillia, Jason Belick and Jamie Haller of Ever, and Ali Fatourechi of Genetic Denim, all of whom rubbed elbows with customers between the racks in the store after the runway show.
The local designers’ Spring pieces, pulled from the Barney’s CO-OP inventory, were mixed and matched together with the top names in contemporary fashion such as Marc by Marc Jacobs, Phillip Lim, A.P.C. and Helmut Lang.
Trovata’s preppy beach look was best seen in a grass-green plaid shirt and cotton skirt.
Genetic Denim’s cuffed slouchy shorts were worn with a simple gray tank and Vena Cava leather vest. Fatourechi and President of Sales Shaun Hurley eyed shoppers in their Genetic Denim jeans as they camped in front of their display at the store to help girls with their purchases. “That’s probably the most exciting thing, the first time seeing someone wearing the jeans,” Fatourechi said.
Tochterman, who has scaled her Petro Zillia collection back in recent years to focus on her West Third Street boutique, has only one dress for sale. The silk dress, which is available in three colors, features quirky printed spaghetti straps.
Mason’s black vest, blousy tank and black shorts ensemble showed a refined, tailored quality that was made laid-back in lightweight, drapey fabrics.
Twelfth Street by Cynthia Vincent, which is consistently the second or third best-selling designer at Barney’s CO-OP, according to the designer, closed the show with a long black dress with cuffed sleeves that summed up a relaxed, everyday glamour.
Genetic Denim’s Ali Fatourechi and Shaun Hurley
Cynthia Vincent, Nanci Bennett and Michelle Mason
Nony Tochterman
Nick Verreos and Raymundo Baltazar
