Nike Shuffle
Beaverton, Ore.–based apparel and footwear giant Nike Inc. is reorganizing its business based on six geographic regions, “reduced management layers” and more focus on core categories of its business. Shifting from a model based on four geographic regions (the United States, Asia Pacific, Americas and EMEA, which included Europe, the Middle East and Africa), Nike will now be divided into six regions: North America, Western Europe, Eastern/Central Europe, Greater China, Japan and Emerging Markets. The new model is part of company-wide changes that include reducing its workforce by 4 percent by the end of the fiscal year. The company currently employs nearly 35,000 people worldwide.
