California Apparel News

B. Son by Rebecca Beeson debuted on the runway during CoLA Fashion Week on March 20. The San Francisco–based collection takes inspiration from Japanese street fashion. “There’s just an ease and a panache in the way they dress,” Beeson explained. “It’s a little bit urban, a little bit street and a little bit rock ’n’ roll,” she added. Beeson’s line is tailored to the American menswear consumer with clean lines and structured pieces. Key styles include mock-neck jackets made from heavy fleece and silk/cashmere sweaters. “There’s a sense of irony in it because normally when you see fleece, you think of a beat-up sweat shirt,” said designer Beeson. “We take heavy fleece and make structured garments out of them, essentially.” This season, Beeson added a variety of interesting details including crisscross-seam inserts on the back of jackets, leather welt-pocket details and fabric-button loops. Mock styles include hoodies with side zips, buttons and double layers. “We’re really known for that,” Beeson said. Other styles include peacoats, outerwear made from herringbone knits and pants made from canvas. The collection is the little brother to Beeson’s contemporary women’s line, Rebecca Beeson, which, according to the designer, isn’t necessarily cohesive on the runway. Beeson said her women’s line really appeals to more of an uptown girl and B. Son appeals to a downtown guy. However, Beeson said she is planning to launch an edgier “boyfriend-inspired” women’s counterpart to B. Son based on the same streetwise concept. “Girls are already buying B. Son, so we’re going to parlay that into a women’s collection,” she said. —N. Jayne Seward