New Resources Guide: Deshabille by Kathryn
In the landscape of lingerie design, affordable practicality and sexy-fun fashion don’t always intersect. Kathryn Hull discovered this when she went shopping for a friend’s bachelorette gift and found it difficult to buy moderately priced lingerie targeted toward women in their 20s and 30s.
The experience inspired the designer—who previously worked as a denim sportswear designer for BCBG, Laundry by Shelli Segal and Burning Torch—to explore her feminine side and launch Deshabille by Kathryn.
The line’s stretch-silk panties, baby-doll dresses and easy camisoles are simple in shape and have youthful, sexy surprises. Sheer polka-dot panels and transparent heart cutouts reveal hints of skin. Fabric hearts dangle from a pair of tap shorts, and ribbons on the sides of panties or the back of a chemise can be untied.
“It’s something people could put on when it’s not a special occasion,” Hull said. “It’s fresh, fun, colorful, modern, and I don’t think comfort is sacrificed.”
The line has been sold to East 13 in Pasadena, Calif., and Peek-A-Boo in Aspen, Colo.—Rhea Cortado
Contact: FFWD Showroom noah@fffwdshowroom.com; (213) 627-3431
Wholesale Price Points: $30–$70
