New Resources Guide: Coton Blanc
Elisabeth Weinstock’s line of cozy cotton sleepwear, Coton Blanc, is making a comeback. The line, which debuted in the 1990s, shipped to Fred Segal, Nordstrom, Neiman Marcus, Barneys New York and hundreds of specialty stores. Weinstock shuttered the label in 2000 but relaunched it this year.
Coton Blanc originally presented the young Weinstock’s fresh 20-something outlook on ultra-comfy cotton sleepwear. The reborn line offers familiar bodies in neutral colors, including nightshirts, pants, chemises, wrap robes, tanks and panties in the softest cotton voile, cotton/rayon jersey, cotton gauze and pointelle Supima cotton/Modal.“If you look around at most of the lines, they are pretty much for a certain genre,” said Weinstock of niche sleepwear brands. “I see [that with] a lot of these lines, a lot of people can’t wear [them].” Weinstock’s “twist on the basic,” in contrast, casts a wide net that’s inclusive to generations of women.
Coton Blanc has been sold to stores such as Intima Lingerie in Pacific Palisades, Calif., and Ella’s Room in Boise, Idaho. —Rhea Cortado
Contact: Kris Mesner Showroom (213) 623-7890
Wholesale Prices Points: $16–$124
