New Resources Guide: BG Haute
Scala Eveningwear Inc. kicks the sparkle and spectacle quotient up a notch on its prom, social-occasion and eveningwear dresses with a new premium division, BG Haute. The Los Angeles–based company has dressed girls and women “for the prom all the way to mother of the bride” for more than 24 years under its Scala label.
As the higher-end arm of Scala, BG Haute employs more attention in every aspect of design, from bolder embellishment—including rhinestones, feathers, trims and chunky stones—to novelty textiles such as custom prints and hand-painted silks.
Despite uncertain economic times, the new division has widened the company’s domestic store base by 15 percent. Both lines are primarily sold at shops that specialize in special-occasion dresses, such as Claudia’s Closet in Visalia, Calif., and Startlet in Santa Rosa, Calif. Overseas, BG Haute has increased the company’s customer base by 40 percent.
“Customers are ready to spend on an exclusive outfit for an important occasion like prom rather than buying an ordinary outfit at an economical price,” said Beeta Grover, founder, president and chief executive officer of Scala. —Rhea Cortado
Contact: (323) 233-2200
Wholesale Price Points: $150–$300
