New Resources Guide: Babakul
Kym Gold-Lubell, the mastermind behind Bella Dahl and Hippie Jeans and co-founder of True Religion Brand Jeans, puts her denim expertise to use in different fabrications with her new line, Babakul.
“It’s to offer a kind of soft dressing with denim-design aspects,” Gold-Lubell said of the label, which means “hippie” in French. “I think there are so many educated consumers out there. They’re not only wanting denim.”
The bottoms-driven line includes wide-leg, slim-fit and straight-leg trouser cuts in suiting-like polyester/rayon/spandex blends and cotton twill fabrics. The pants feature touches such as long stay stitches, rivet hardware, bar-tack stitching and embroidered pockets. Gold-Lubell hasn’t completely ruled out denim; one lightweight denim group is designed with details that are more characteristic of trousers than typical jeans. Vests and jackets complete the casual, polished look.
Specialty retailers such as Ron Herman and Theodore have carried the line.—Rhea Cortado
Contact: Core Showroom (213) 893-6995
Wholesale Price Points: $78–$98
