The Ranch
Pop-up showroom: Cooper Design Space, Suite 611 Permanent space: 824 Building, Suite 505(213) 489-4010 www.theranchshowroom.com
The Ranch showroom owner Greta Heichemer opened her showroom at the 824 Building in downtown Los Angeles in January but decided to hedge her bets for the March 20–24 run of the Los Angeles Fashion Market by opening a pop-up showroom in the Cooper Design Space.
Heichemer’s 1,500-square-foot permanent space in the 824 Building has a wall of windows, and her pop-up space is both smaller (just under 1,000 square feet) and windowless. The two buildings are located on the same block in downtown Los Angeles. She opted for the pop-up because, she reasoned, the Cooper Design Space gets more foot traffic during market weeks than the 824 Building. As the newest showroom building in downtown, the 824 Building is still a relatively new destination for buyers.
“I just wanted to make sure I was in a traffic flow,” said Heichemer, who is well-acquainted with the Cooper building as a former sales director for the Namaste Showroom and a former rep with the EM Productions showroom, which are both in the Cooper building.
“This buying season is a weird one,” she said. “Buyers wanted to wait to see what happened with Spring [merchandise] before they ordered for Fall. I felt L.A. market would be very important.”
The Ranch carries a tight mix of contemporary merchandise, including Plaid, a Los Angeles–based women’s denim collection. Wholesale priced from $67 to $90, the line features a good fit and interesting details, Heichemer said.
Bare is a jewelry and handbag line, but Heichemer carries primarily the bags and just a few pieces of the jewelry. Wholesale prices range from $28 for small makeup bags to more than $300 for larger bags.
Heichemer also carries Vivier, a Los Angeles–based handbag line that produces its bags out of limited-edition leather pieces. Wholesale prices are about $60.
Los Angeles–based designer Anita Arze’s self-named collection of sweater knits and wraps is priced at $70–$165. The collection features easy-to-wear pieces in lightweight blends such as silk/alpaca.
Apolis Activism is The Ranch’s menswear offering. Wholesale prices range from $25 for a tee to $350 for a “really awesome” jacket. “Men’s is a smaller market, but they’re such great stores,” Heichemer said.
The pop-up showroom will remain open until March 31. —Alison A. Nieder
