Kevan Hall Unveils New Kevan Hall for Paul Stanley Collection
Los Angeles designer Kevan Hall has built a reputation for designing sophisticated cocktail dresses and dramatic red-carpet gowns for his Kevan Hall Signature collection.
Attendees at the March 19 Colleagues Annual Spring Luncheon and benefit at the Beverly Wilshire hotel in Beverly Hills will get a sneak peak at Hall’s latest endeavor: a collection of daywear created in partnership with Paul Lewis, founder of the Paul Stanley brand.
The new collection, Kevan Hall for Paul Stanley, will blend Hall’s design aesthetic with the concept behind the original Paul Stanley line, which Lewis founded in 1976 and grew to a nearly $25 million business with retail accounts such as Nordstrom and Lord & Taylor.
“We’re looking to capture some of the Paul Stanley retailers and expand the brand at a lower price point,” Hall said.
Wholesale prices range from $50 for tops to $180 for jackets.
Created for working women age 30 and up who want tasteful, chic and sophisticated fashions, Kevan Hall for Paul Stanley will feature about 50 pieces, including dresses, blazers, skirts and trousers.
“It’s a great concept,” Hall said. “There’s something for a modern woman; it’s not complicated or fussy.”
Lewis describes the collection’s customer as a “forgotten woman.” “This is for the working woman in her 30s to 60s who goes into a shop and sees baby-doll dresses galore,” he said. “She wants good fashion, nicely tailored, wearable day clothes in good fabrics.”
Lewis is an industry veteran who got his start in his family’s textile and retail business in London. After moving to the United States, he continued in the industry, launching Daffy swimwear in the early ’70s and then Paul Stanley Ltd., which operated for nearly 20 years.
Lewis said he has been thinking about returning to the industry for several years and even discussed a collaboration with Hall in the late ’90s.
A sketch Hall had done back in 1998 was lost in a fire in 2007, but Lewis said, “I didn’t forget his phone number.”
The two met at a fabric show in Los Angeles last year and revisited the idea of collaborating together.
After the Colleagues event, Hall will be showing the Kevan Hall Signature collection and Kevan Hall for Paul Stanley at a two-day trunk show at his atelier at 8313 Beverly Blvd. The event will run March 20–21 from 10 a.m. to 5 p.m.
During the March 20–24 Los Angeles Fashion Market, the Kevan Hall for Paul Stanley collection will be carried at Judith Mann’s Z by Zelda showroom in the California Market Center, suite A296. The company has signed on reps in New York, Atlanta and Dallas. In Los Angeles, Gary Lippy will be representing the line. He can be reached at (213) 623-8345. —Alison A. Nieder
