Does It Come With a Crown?
Miami-based fast-food giant Burger King Corp. launched Burger King Studio, a collection of apparel and lifestyle gear. According to a statement released by the company, the “part art gallery, part creative laboratory” endeavor “highlights the work of young, cutting-edge artists inspired by the Burger King brand and creatively incorporates core elements of the Burger King identity.” The company plans to sell the line in urban boutiques.