Licensing Paris Blues
Los Angeles–based juniors denim brand Paris Blues struck a deal with East Rutherford, N.J.–based Stone America Licensing LLC to expand the Paris Blues name into new categories, including casualwear, loungewear, eveningwear, intimates, accessories, health/beauty products, jewelry/watches, home products, bedding and eyewear. Stone America is a full-service brand-licensing company whose clients include Laura Ashley, Bed Head TIGI, The Currier & Ives Foundation, TONI&GUY, Hang Ten, French Kitty, Under The Canopy and the University of Oxford. Paris Blues has been producing juniors and juniors plus-size denim for more than 25 years.
