Design by Kmart
Discount retailer Kmart, a division of Hoffman Estates, Ill.–based Sears, is offering a behind-the-scenes look into its design studios in New York and Chicago through its Web site at www.kmartdesign.com. The site features a series of unscripted documentaries following the work of more than 200 designers, including actress, model and designer Jaclyn Smith, who launched her own fashion collection at Kmart nearly 25 years ago. Among the videos is a look into a team of home designers on a trend trip to Europe researching trends for the Spring 2010 line. The site also features photos, fashion tips and trend information provided by Kmart designers, who are also sending out information about Kmart fashion on social networking site Twitter.
