Miami Swim Fashion Week Cruise 2010: SwimShow 2010
The Swimwear Association of Florida showcased key trends for Cruise 2010 on the runway during the organization’s annual fashion show.
It was all part of SwimShow 2010, the swimwear industry’s largest trade show event. Miami Beach Mayo, Matti Herrera Bower, was on hand to present Diane Brucks, President of the Swimwear Association of Florida, and Judy Stein, Executive Show Director, with the key to the city. “It’s important to Florida and particularly to Miami Beach,” said Herrera Bower. “Thank you for being here and we hope you are here for many, many more years,” she added.
This season, the fashion show was held in-house with the SwimShow at the Miami Beach Convention Center making it convenient for exhibitors, retailers and press to attend the cocktail party and runway extravaganza. Nearly 200 looks walked the runway from brands such as Gottex, Kenneth Cole Reaction, Fox Head, Sauipe, Saha, Onda de Mar, Trunkettes, Vix, Billabong Girls, Jag, Kushcush by Kerry Cushman, Seafolly, Cyn & Luca, Dani Kates and Robin Piccone. The show included key trends of the season including graphic prints, asymmetric styles, bohemian looks and plenty of eye-popping colors. —N. Jayne Seward
