Lane Bryant Takes on the Inside Curve
Plus-size women’s retailer Lane Bryant has launched an online community called Inside Curve.
Inside Curve connects visitors to both the brand as well as other users and features product reviews, design tips, style advice, behind-the-scenes video and red-carpet interviews.
“Inside Curve is the prototype of customer engagement, using new media and social networking to bring a voice and personality to our brand. It’s fun. It’s fresh. It’s the way all retailers will eventually communicate and interact with their most enthusiastic customers,” said Vice President of Marketing Jay Dunn in a statement.
Indeed, Twitter, Facebook and other social networks are becoming the standard way for brands and designers to engage with customers. For retailers, social networks are way to reach out to their shoppers and sometimes re-enforce their niche, such as Hot Topic’s music-oriented social network Shockhound.
