Miami Swim Fashion Week Cruise 2010: True Religion Swimwear
Denim is a staple in most contemporary wardrobes and the look is set to hit the beach. True Religion debuted its Cruise 2010 collection on the runway on July 17 at Mercedes-Benz Fashion Week Swim. The Los Angeles–based denim brand returned to the Miami runway to showcase its 2010 swimwear collection and support Sea and Sun, the company’s new licensee. True Religion’s founder and chief executive, Jeff Lubell, said the look of the collection is inspired by his lifestyle. “It comes from my soul, more or less, and from the ’70s and that carefree hippie-bohemian chic kind of way of life,” he explained. “I live in Malibu so it’s very laid back,” he added. The collection was full of denim-inspired swimwear decorated with plenty of studs, topstitching and the brand’s iconic back-pocket logo. Lubell said the company developed many of the fabrics to create the denim look with raw, washed and distressed effects as well as sueded and leather-inspired materials. Themes on the runway ranged from Westernwear to ’70s-era rock ’n’ roll, including plaid shirts, cut-off denim shorts, colorful animal prints and gold-metallic touches. —N. Jayne Seward
