IMG Taps Maybelline
IMG Fashion, producer of Mercedes-Benz Fashion Week in New York (and in Berlin and Miami), struck a deal with Maybelline, making the cosmetics giant the official cosmetics sponsor of Mercedes-Benz Fashion Week in New York. Maybelline’s sponsorship will begin with the shows in Bryant Park in September and continue through the following season, when the shows move to Lincoln Center. In addition, the cosmetics company will support a selection of designers, including Charlotte Ronson, Tracy Reese, Michael Angel and Erin Wasson x RVCA.
