Meister Online
David Meister, the Southern California–based division of St. Louis–based Kellwood Co., launched an e-commerce store at www.davidmeister.com. The site will be administered by Kellwood’s digital team, and product will be shipped from Kellwood’s West Coast headquarters, located in City of Industry, Calif. The site will include all of David Meister’s designs, including day- and eveningwear in contemporary sizing as well as plus sizes 14W–24W, which were introduced last year. The e-commerce site will also link to the designer’s Facebook fan page to further customer communication.