Next Step for Veteran Retailer: Emerging Fashions
Steven Trussell helped build the Robertson Boulevard eco-fashion boutique H-L-N-R in 2008. For his next project, he’ll scope out emerging fashion.
By late March, he plans to open Pig, a fashion boutique in the isolated second floor of the building at 7122 Beverly Blvd. in Los Angeles. Pig will offer Trussell’s I.O.D. streetwear collection as well as three emerging designers who have yet to be named. It’s a new direction for the London-born Trussell, a veteran of Los Angeles’ boutique scene.
From 1997 to 2007, at his Naked boutique, he sold avant-garde fashion styles of designers such as Hussein Chalayan. From 1990 to 1997, he worked at the pioneering fashion store Maxfield, where he helped direct the men’s sales floor and did some buying for the store. In 2008, he worked as creative director for high-profile boutique H.Lorenzo, where he helped build its H-L-N-R eco-fashion boutique.
Trussell’s I.O.D. streetwear line is not sold in the United States. But it is available at 100 retailers across Japan and Europe. For Pig’s other emerging designers, he plans to look for space for a denim line, a women’s T-shirt line and another for small accessories. —Andrew Asch
