Tattoo Art and Breast-Cancer Research Inspire New Tops Lines
Funny how life imitates art.
“L.A. Ink,” the TLC network’s reality program about the going-ons inside a Los Angeles tattoo parlor, now has its own clothing line.
Ice It by Bebe Z Inc. has rolled out a line of Swarovski-embellished men’s and women’s T-shirts with “L.A. Ink” tattoo designs featuring skulls, daggers, crowns and hearts, wholesale priced from $30 to $55. Aside from tees, the line includes hoodies and Moroccan tops, priced to $85.
The line follows up a collection of similar apparel centered around TLC’s “Miami Ink,” the predecessor of “L.A. Ink.” Both lines are licensed from Discovery Communications.
“We saw this as an extraordinary opportunity to expand to a wider distribution, including high-end boutiques and retailers,” said Julie Ann Robertson, vice president of marketing and licensing for Discovery Commerce, the licensing arm of Discovery Communications.
Bebe Ziegler, chief executive of Ice It in Brandon, Fla., is designing both collections as well as Pinkitude, a licensed clothing line inspired by MGM’s Pink Panther character and aimed at supporting the Susan G. Komen for the Cure Foundation, which benefits breast-cancer prevention and research.
Actress Emmy Rossum was recently named official spokesperson for the line, which includes tees, caps and bags wholesale priced from $18 to $60. A minimum of 5 percent of all proceeds are donated to the Komen Foundation. All products come in the color pink, which is also the color of the foundation’s ribbon symbols.
For more information, e-mail sales@iceitbybebez.com. —Robert McAllister
