Paige Teams With Dow, Bloomingdale's for 'Shopaholic' Promotion
Los Angeles–based Paige Premium Denim has partnered with Bloomingdale’s and Dow Fiber Solutions for a promotion tied to the release of Touchtone Pictures’ “Confessions of a Shopaholic.”
Designer Paige Adams-Geller created the “Paigeaholic” jean style, which will be sold exclusively at Bloomingdale’s. The skinny, cropped jean style is made with Dow XLA, a fiber that helps denim retain its color and shape throughout the wash process. Adams-Geller also gave the jeans a floral-print silk waistband lining and a hidden “credit-card” pocket.
Customers who try on the “Paigeaholic” style at Bloomingdale’s will receive a free ticket to see the film. The promotion will run as long as supplies last. —Alison A. Nieder
