By Trashy Lingerie

DRESS YOU UP IN MY LOVE: Los Angeles–based retailer Trashy Lingerie follows up the debut of its wholesale costume collection in 2008 with the launch of its wholesale lingerie line, By Trashy Lingerie. The line bowed at the Halloween & Party Expo in Houston in January. The three best-selling collections that will be made available for wholesale—“Carousel,” “Sweetheart Lace” and “Marie Antoinette”—epitomize the Trashy Lingerie reputation of romantic fantasy lingerie, which has been seen on Playboy bunnies and in hundreds of movies, TV shows and commercials.

“It’s sexier and youthful and more over-the-top and theme-y than everyday wear,” said Randy Shrier, vice president of Trashy Lingerie and president of Trashy.com. “The way I put it to people who come in the store is, ’When you see your girlfriend or wife wearing this, you know you’re going to get laid.’” —Rhea Cortado

KEY LOOKS: Each collection is available in up to five colorways, and styles are made to order in Los Angeles. The romantic ruffled lace, sheer powernet and satin “Carousel” and “Marie Antoinette” collections offer a comprehensive range of boudoir ensembles with costume flair: bras, panties, thongs, garter belts, camisoles, teddies, corsets and robes. The pretty “Sweetheart Lace” collection follows the classic lace lingerie path.

WHOLESALE PRICES: Bras range from $18 to $36; corsets are $140; panties and thongs range from $6 to $28; and chemises, robes and gowns range from $35 to $200.

WHOLESALE CONTACT: Randy Shrier at (213) 741-0905 or randy@trashy.com.