Metropark Launches iPhone App
Los Angeles-based specialty retail store Metropark launched an iPhone and iPod Touch mobile shopping application that provides a full assortment of the products featured on its online store. Users can browse through its list of contemporary, streetwear and premium denim brands, which includes True Religion, Rock and Republic and Frankie B.
I downloaded the free app, and it quickly located the nearest store to me. I immediately went to check out the Fall/Winter 2009 lookbook slideshow feature and the accompanying video of PYTs roaming the streets of downtown L.A.—pretty fluid and and fun to look at. Closely modeling the app to its full Web e-commerce store gives the consumer comfort in the security of buying and browsing via mobile phone. The application also displays an up-to-date security certificate.
To further celebrate the launch, the lifestyle retailer is also offering free shipping on orders placed through the iPhone app. The promotion lasts until Dec. 31.
