Maxfield Goes Malibu: Look Inside Influential Boutique's New Beachside Store
No Surf: Pioneering boutique Maxfield opened a boutique in exclusive beach town Malibu. No beachwear is available in this surfside shop.
Many retailers find their inner surfer and sell summery, beachy gear when they open shop in the affluent beach colony of Malibu, Calif. However some retailers’ DNA might be completely impervious to the easygoing surf fashion, even if they settle down across the street from the crashing waves of the Pacific.
Maxfield is one of these boutiques. The pioneering Los Angeles fashion boutique quietly opened a highly anticipated shop at the exclusive Malibu Lumber Yard retail center on July 21. For a few decades it has been one of the most influential boutiques in Los Angeles, selling high fashion and designer looks in a West Hollywood building notorious for its dark, sometimes Goth-looking interior.
The Malibu Maxfield is housed in a weathered barn which was built more than 95 years ago and transported to Malibu Lumber Yard. The one concession to sun and fun Maxfield made is the white interior of the 2,000- square-foot store. However, there’s not one boardshort or bikini in sight, and toward the west-end of the boutique there’s a big candelabra featuring a Gothic-looking skull.
On the sale floor, there’s a mink coat from a Paris-based label Maria:Kava ,which has a price tag of more than $11,000. Also available are argyle sweaters by label A Love Movement. There are fashions from
New York fashion label Libertine as well as men’s shirts from Prada and Lanvin. Maxfield did not return a request for comment by press time. However this reporter is waiting to see how Malibu will influence Maxfield, or if Maxfield will change the style of the beach town.
