Thrive Showroom
Cooper Design SpaceSuite 921B(800) 650-1607www.thriveshowroom.com
Since launching in 2005, Los Angeles–based Thrive Inc. has lived up to its name, blossoming from a single brand, Thrive, a hip cocktail-dress collection, to six brands and counting. Now, the company is debuting its first showroom, Thrive Showroom, for the Spring 2010 market. Stocked with all six of its brands, which include Thrive by Benjamin Cho, a collection of cocktail dresses by the hip New York designer; Mia Via, a contemporary blouse collection; Love & Arrows, a new young contemporary collection making its debut at the market; Gianetta, a better sportswear blouse collection that launched with Spring/Summer 2009; and Lucetta, a misses blouse line that debuted for Holiday 2008.
With the launch of its 1,800-square-foot showroom in the Cooper Design Space, Thrive is set to welcome a variety of buyers from major department stores to independent boutiques, said Sarah Griffin, the company’s executive director. Already, Thrive’s brands sell in a variety of key stores, including Opening Ceremony and Nordstrom, but its scope of product, which ranges widely from demographic through price point, makes it a unique resource for women’s buyers. Wholesale prices in the Thrive Showroom will range from $150 to $350 for the Thrive and Thrive by Benjamin Cho collections to $57 for $63 for Mia Via blouses to $85 to $90 for Lucetta blouses, $20 to $24 for Gianetta blouses and $19 to $27 for Love & Arrows pieces.
While other companies contract their offerings, Thrive Inc. is expanding its roster and making inroads into new demographics. Part of its unique position, Griffin said, is due to the pedigree of its founders, Rob Meadows and Ali Shahriyari. Former tech entrepreneurs, Meadows and Shahriyari apply “partnering and incubator business models” from the technology industry to their new world, the fashion industry. According to Griffin, Thrive also sets itself apart by striving to be socially responsible, working exclusively with factories domestically and abroad that maintain sustainable operations and fair working conditions. —Erin Barajas
