Shopflick Lets Shoppers in on Its Private Sale
Los Angeles–based Shopflick, an e-tail site that uses online video to sell collections from both independent and established designers, has launched the Private Sale (www.shopflick.com/private-sale) to allow customers to receive special deals on exclusive designs.
“We saw an opportunity to provide additional value to our customers with unique one-off deals and to help our designers move through merchandise quickly,” said Maria Reiling, senior vice president of Shopflick’s Marketplace. “In this economy, it was a logical service to add to our retail platform and original video programming.”
The Private Sale offers individual pieces from Shopflick’s roster of designers. Each sale lasts about one to two days. Current pieces on sale include men’s T-shirts by Raw 7 and a beaded dress by Whitley. The Private Sale is currently in preview mode and soon will allow members only to access sales daily, according to Reiling.
The sale selections are curated by Shopflick’s style team, which includes Editorial Director Davida Hall, a former writer for Genlux and British Vogue.
Reiling hopes to keep the Private Sale competitive against similar sale sites, such as HauteLook and the Gilt Groupe, by harnessing Shopflick’s knowledge of Web tools and streaming video.
“We continue to identify new ways for people to enjoy fashion through video,” Reiling said. “Private Sale offers both product and brand videos that aren’t available anywhere else, allowing customers to discover more about the products and brands, their fit, and how to style them.”
