YMI Names Licensing Exec
Los Angeles–based junior denim brand YMI Jeanswear has named Deke Jamieson as executive vice president of licensing. Jamieson, a seasoned marketing and licensing executive, has more than 30 years of practical business experience, and will help integrate the YMI brand through licensing partnerships.
“Jamieson is a leader with a proven track record,” said YMI’s president David Vered. “He has worked closely with many established companies to develop and execute brand strategies and integrated marketing platforms through NDJ Consulting Group Inc., Jamieson’s consulting firm, and we are looking forward to aligning efforts to build and expand the brand collectively. Jamieson’s will be based at the company’s New York showroom. —Robert McAllister
