Guess Marketing Goes Mobile in New Campaign
Guess? Inc.’s G by Guess young-contemporary division is launching its first mobile marketing campaign in conjunction with Austin, Texas–based multimedia company DMX Inc.
G by Guess was launched as a retail concept in 2007. The mobile campaign will be aimed at alerting customers to discounts, trends, sales and other special events via their cell phones and other hand-held devices.
“Mobile messaging is the communication of the future. Since G by Guess is designed for the next generation, offering a wide assortment of young, hip and trendy apparel and accessories to today’s youth, we are confident that this is the perfect way to reach our target demographic, literally in the palm of their hands,” said Guess Chief Executive Officer Paul Marciano in a statement.
Erin O’Brien, senior director of new media for DMX, said the company has been working with Guess on several in-store projects and wanted to expand that relationship beyond the store.
The company provides music design, full-motion video, audio messaging and environmental scents developed to enhance retail experiences for consumers. Additional clients include Nike and American Eagle. For more information, visit www.dmx.com. —Robert McAllister
