Thursday, April 30
Downtown L.A.'s New Fashion Courtesy of Skingraft, Elmer Ave., M'ouments and Fremont
Downtown Los Angeles has offered promise and some deep headaches for fashion retailers looking to ride the wave of an anticipated residential boom in Los Angeles’ urban core. This week, the downtown neighborhood of Fourth and Spring streets showed signs of promise for new retailers....
Apparel News Daily Reader
Greece goes Goth (Photo from...
Design Piracy Prohibition Law Reintroduced
The Design Piracy Protection Act, which extends copyright protection to fashion designs, was reintroduced on April 30 by U.S. Reps. Bill Delahunt (D–Mass.), Bob Goodlatte (R–Va.) and Jerrold Nadler (D–N....
Wednesday, April 29
Apparel News Daily Reader
First 100 days of style (Photo from Huffington...
Shopflick Lets Shoppers in on Its Private Sale
Los Angeles–based Shopflick, an e-tail site that uses online video to sell collections from both independent and established designers, has launched the Private Sale (www.shopflick.com/private-sale) to allow...
Tuesday, April 28
Designer Corinne Grassini Diversifies With Retail and Collaborations
corinne grassini, fashion, designer, society for rational dress, barneys new york retail, collaboration
Denim Brands Search for Value, Inspiration at Kingpins Show
kingpins, denim, manufacturing, smog shoppe, andrew olah, jeans, textiles, sourcing, cone
Apparel News Daily Reader
Cupcake inspired by Rebecca Taylor's Spring/Summer collection (Photo from...
Flu Forces SIMA to Postpone Baja California Summit
The Surf Industry Manufacturers Association announced it will postpone its 12th annual Surf Summit, scheduled for May 6-9 in Cabo San Lucas, Mexico. ...
Monday, April 27
Apparel News Daily Reader
TÔ Long-Nam's collection (Photos from...
Afghanistan, Pakistan Trade Zone Proposed
Some day, Afghanistan and Pakistan could become apparel centers whose goods arrive duty-free into the United States....
Friday, April 24
True Tights. And Socks.
Vernon-based True Religion Apparel Inc. inked a licensing agreement with New York–based United Legwear Co. LLC for True Religion–branded legwear. Set to bow at the Sept. 1–3 run of the Project Global Trade Show in Las Vegas, th...
Roy Diffusion Line at Macy's
New York–based Macy’s Inc. will introduce a Rachel Roy diffusion line, produced by Jones Apparel Group Inc., exclusively at Macy’s stores beginning in August. Jones produces the Rachel Roy New York collection, and the n...
L.A. Fashion Week Dates Set
Mark your calendars....
Marriage of Technology and Apparel Endures Challenges
Wearable technology has largely been the domain of tech geeks—and, to a smaller degree, fashion companies such as Juicy Couture, which brought sparking iPod cases to stores....
La Jolla Group Redefines Action-Sports Business Model
The La Jolla Group’s relocation down the road this summer to a new 200,000-square-foot facility in Irvine, Calif., will be the latest in a series of calculated move...
L.A. Police Seize Counterfeit Apparel
Dealers of counterfeit merchandise have been altering their methods of operation to thwart law enforcement authorities. So far, it has not worked so well....
True Jeff
True Religion chief Jeff Lubell talks about his new stores and old inspirations....
YMI Names Licensing Exec
Los Angeles–based junior denim brand YMI Jeanswear has named Deke Jamieson as executive vice president of licensing. Jamieson, a seasoned marketing and licensing executive, has more than 30 ye...
Maxfield in Malibu Scheduled To Open June 1
Gala debut party at Malibu Lumber Yard on April 21Luxury retail center Malibu Lumber Yard debuted April 17 with an array of boutiques that lived up to the word “luxury.” Its beautiful James Perse store offers men’s bathrobes with a...
Matthew Williamson Launch at H&M
I have to admit I wasn’t quite as excited about the Matthew Williamson collection opening at HM as I have been about past collections (i.e., Comme des Garcons). Maybe it’s because there have...
Apparel News Daily Reader
Leather Love: Fall 2009 looks from (L to R) Preen, Diane von Furstenberg, Marc Jacobs, Cynthia Steffe (Photos from...
Piracy v. Flattery, The Diane von Furstenberg Edition
The Design Piracy Prohibition Act is back in the news again. The proposed law was drafted to extend copyright protection to cover design (and not just print, pattern and surface design, which are already covered). A team of designers and representatives of the Council of...
Demand Continues for CPSIA Compliance
MIAMI BEACH, FLA.—Despite the recent deadline extensions for enforcement of the Consumer Product Safety Commission’s Improvement Act of 2008 (CPSIA), many manufacturers and importers are still...
Joe Penney
JA Apparel Corp. and JCPenney Co. will launch the JOE Joseph Abboud menswear collection at JCPenney stores in September. Featuring sportswear, shirts, ties, tailored clothing, outerwear and footwear, ...
Dallas Scouts What's Next
After receiving applications from artists, product designers and entrepreneurs for its “The Next Big Thing” contest, the Dallas Market Center narrowed the finalists to BibBaby, an extra-long bab...
Georges Marciano Pledges to Bring Manufacturing Back to California
Running as an independent, the former Guess executive sees no barrier to becoming governor....
Secret Ballots Hot Issue in Employee Free Choice Act
A divisive new bill has brought the subject of unions and employee rights to the forefront. The proposed legislation, known as the Employee Free Choice Act of 2009, “seeks to amend the National...
Denim Mavens to Discuss Fashion and Business at USC
On April 27, the University of Southern California will host “Captains of the Fashion Industry,” a public lecture featuring two of premium denim’s founding fathers...
NRF's Mullins Announces Retirement, NRF Merger With RILA
The National Retail Federation, the United States’ largest retail trade group, often makes news with its consumer surveys or its political advocacy; recently, it broke news when its p...
GlobalTex Resource Guide
FABRICS & FIBERSE...
Weak Economy Has Some Retailers Thinking 'Consignment'
The weak economy has shifted fashion’s balance of power toward retailers, according to Don Zuidema, a veteran partner in West Hollywood, Calif., boutique LASC. Increasingly, boutique owners ar...
Thursday, April 23
Apparel News Daily Reader
Fluxus store on Larchmont (Photo by Racked...
Wednesday, April 22
Apparel News Daily Reader
The Hills’ Star to Design Clothing for...
Mason Gets Anonymous Spotlight in the L.A. Times
I was thrilled to see a photo from one of my favorite Michelle Mason shows on the opening page of the Los Angeles Times’ Web site this morning. But I was perplexed to see that Mason was...
L.A. Designer Eva Franco Opens Store in Virginia
For Los Angeles–based designer Eva Franco, one strategy for surviving the recession means opening a boutique—across the country. On May 9, an Eva Franco boutique will open in the East Coast resort town of Irvington, Va. The small Chesapeake Bay town is the home to...
Tuesday, April 21
Apparel News Daily Reader
The editors at ApparelNews.net are always looking for a good story—and we’ve decided to...
Friday, April 17
Economic Recovery Will Be Slow in Coming This Year
Things will get worse before they get better....
Finance Resource Guide
These financial institutions offer both experience and expertise in the apparel industry. Their full range of factoring, finance, and receivables management services can help support and protect your business in any economic climate. Check out the “Competitive Edge” sections for individual company highlights.Goodman Factors3010 LBJ Freeway, Ste. 140Dallas, TX 75234(972) 241-3297; Fax (972) 243-6285Toll-free (877) 4-GOODMAN
Crispin & Basilio Fall 2009 at Revolve Clothing
Fashion is an emotional purchase, and in this economy, designer Donny Barrios wants women to fall in love with his designs....
Apparel Manufacturing Jobs Drop
Employment fell 5.2 percent in California’s apparel/textile sector in 2008, according to a new report by Evanston, Ill.–based MNI....
Lectra Computes the Design Process
Most of the software solutions attracting the apparel industry have been directed toward the pre-production process, when managing specs, costing and materials becomes important. But French c...
California Brands Recognized for Eco Practices
American Apparel, Levi Strauss & Co. and Patagonia were among the companies picking up Sustainability All-Star awards during the recent Tech Conference West, he...
Penguin Pops Up on Campus
New York–based American Collegiate Intramural Sports has teamed with Original Penguin by Munsingwear to open Original Penguin pop-up stores on 20 college campuses in April and May. According to ACIS, t...
Guess Marketing Goes Mobile in New Campaign
Guess? Inc.’s G by Guess young-contemporary division is launching its first mobile marketing campaign in conjunction with Austin, Texas–based multimedia company DMX Inc....
TALA Playday Planned for May 22
The Textile Association of Los Angeles will host its Bob Berg Invitational 65th Annual Summer Playday on May 22 at Los Robles Country Club in Thousand Oaks, Calif. ...
TEXbase Debuts Color- Management Service
Visitors who receive a demonstration of TEXbase’s new color-management module at this month’s Material World show in Miami Beach, Fla., will receive a complimentary three-month subscri...
FBI, CFA to Lead Educational Events at GlobalTex Show
Trends, technology and finance are among the issues to be discussed during a busy educational calendar at the GlobalTex textile and sourcing show, set to debut April 28–30 at the Los ...
Colorep Adds to Board of Directors
Rancho Cucamonga, Calif.–based Colorep Inc., which markets sustainable-textile solutions, has named David Gelbaum to its board of directors....
New Doe for Torrid
Plus-size juniors chain Torrid, a division of City of Industry–based retailer Hot Topic, is partnering with Doe, a division of Los Angeles–based Mighty Fine, to create a limited-edition line of knit tops that w...
7 for Manhattan
Los Angeles–based premium-denim brand 7 For All Mankind opens its third New York store April 18 on Fifth Avenue in the famous Flatiron Building. Similar to the label’s other Manhattan stores—in SoHo and in the W...
English Laundry Makes Leap to Lifestyle Brand
Survival is the top priority for many fashion labels in this challenging economy. However, Los Angeles–based fashion company Defiance USA is making a gambit to expand. Instead of tightening be...
Loomstate for Target Launches
Amy Smart, Dita Von Teese, Amber Valletta and Anna Paquin were just some of the environmentally conscious celebs who turned out to help celebrate the launch of the Loomstate for Target collection. Designers...
'Fashion Unraveled' Provides an Indie How-To Guide
Jennifer Lynne Matthews learned how to get her lingerie brand, Porcelynne Lingerie, off the ground the hard way: through trial and error. Seven years later, she is now a successful business owner, consultant and...
Luxury Center Debuts in Malibu
West Hollywood, Calif.–based retailer Maxfield is one of the high-marquee boutiques in Los Angeles, and perhaps its highly anticipated new Maxfield location will help buck a rough economic tre...
Probability of Pirates
What is the likelihood apparel importers encounter pirates on the high seas? We checked in with the NRF to find out....
Supply Chain Resource Guide
Buhler Quality Yarns Corp. is a leading supplier of the highest quality yarns to the apparel industry in the Americas. By using only top grade, extra-long staple Supimareg; cotton fiber from ...
Charlotte Russe Proxy Fight Ends
A fierce fight for control of juniors retailer Charlotte Russe Holding Inc. came to an end April 16, less than two weeks before a scheduled showdown at the annual shareholders meeting on Apri...
Gramicci's New Guys
Agoura Hills–based outdoor-apparel maker Gramicci named two new sales-representation companies and an independent representative for the brand. Minnesota-based Denne Sport Sales and its team—Joe Denne, Alesha W...
Guess Automates With Enovia's V6
Los Angeles–based Guess? Inc., which recently jumped on the PLM (product lifecycle management) bandwagon, is now bringing a sourcing-management tool into its IT toolbox....
Organic-Cotton Sales Still Strong
Sales of organic-cotton products within the apparel and home-textiles industries grew to $3.2 billion in 2008, a 63 percent jump over the previous year’s mark, according to the Lubbock, Texas–b...
Retail Cargo Volumes Hit Seven-Year Low
The slump in the nation’s retail industry translated into slower cargo volumes in February at all the major ports across the United States....
Mostly Locals at L.A. Textile Show
A predominantly local crowd turned out for the April 14–16 run of the Los Angeles International Textile Show at the California Market Center, where exhibitors included domestic and in...
Long Beach Port Gets Green Light for Major Terminal Renovation Project
The Port of Long Beach is going full steam ahead on a $750 million project that has been on the drawing board for nearly a decade....
Technology Resource Guide
The award-winning Full Circlereg; Apparel Software from Innovative Systems, LLC seamlessly integrates all aspects of your company’s software requirements on one platform. Modules include financials...
General Growth Properties Files for Chapter 11
With $27 billion in debt, General Growth Properties Inc., the United States’ second-biggest mall owner and operator, filed for Chapter 11 bankruptcy protection on April 16....
Thursday, April 16
New Resources Guide: Charlotte Tarantola for Disney
walt disney co., new resources, Charlotte Tarantola for disney, princess, limited, edition, snow white and the seven dwarfs
New Resources Guide: Velvet Heart
velvet heart, young, contemporary, new resources, hot kiss, juniors, moshe tsabag
New Resources Guide: W Collection
Faye Weitz launched her high-end jewelry line, The W Collection, shortly after taking the reins of the California Market Center’s Details accessories showroom, a staple of the fashion industry and Holl...
New Resources Guide: Delusional
Kandy Kiss is moving a step into the “more done up” direction for its new juniors line, Delusional. The nearly 30-year-old company also produces the juniors line Faith Love Passion, the ...
New Resources Guide: Storee
Designer Mario Baltazar draws on his background in art history and passion for contemporary art to create Storee, his Los Angeles-based women's collection. Previously a designer for a women's dress collection Single, Baltazar launched Storee in 2007. The collection evolved from "item-driven" to a full ready-to-wear collection for Fall 2009.
New Resources Guide: Dream Culture
Dream Culture Chief Executive Officer Andrew Berne’s career in the fashion industry began in 1977 at his uncle’s New York–based textile company. Since then, Berne has been designing, merchandising, marketing and producing garments and textiles for a wide variety of branded manufacturers, national department stores and specialty stores.
New Resources Guide: By Trashy Lingerie
Los Angeles–based retailer Trashy Lingerie follows up the debut of its wholesale costume collection in 2008 with the launch of its wholesale lingerie line, By Trashy Lingerie. The three collections available for wholesale—“Carousel,” “Sweetheart Lace” and “Marie Antoinette”—epitomize the Trashy Lingerie reputation of romantic fantasy lingerie, which has been seen on Playboy bunnies and in hundreds of movies, TV shows and commercials.
New Resources Guide: Sweet Petites
sweet petities apparel, misses, sweet physiques, updated, new resources, elizabeth dutra
New Resources Guide: Coton Blanc
coton blanc, new resources, sleepwear, lingerie, loungewear, elisabeth weinstock
Out of the Ordinary: Old/New Fashion for Eco-Cause
For some, Earth Day might be nothing more than an excuse to drink eco-friendly cocktails. But for designers Juan Carlos Obando and Magda Berliner, Earth Day 2009 will be a chance to design for environmental causes. They and more than nine other fashion...
New Resources Guide: Zuhhah
zuhhah, updated, new resources, guide, beau bois, joo ha, designer, jackets, dresses, contemporary
New Resources Guide: StudioVM
studio vm, new resources, contemporary, eveningwear,
New Resources Guide: Native Son
native son, new resources, kyle fitzgibbons, designer, menswear, contemporary
Cultural Exchange
Style from around the globe is on trend for Summer, and it’s fast becoming a staple in our wardrobes. The cultural mash-up stems from destinations as far reaching as India, Australia and Russia and...
New Resources Guide: Society of the Spectacle
Society of the Spectacle's artistic T-shirt graphics carry a subtle suggestion of sociopolitical meaning. "It's about design first, art first and integrating the message as best we can," said designer Namanh Hoang. One shirt bears an illustrated octopus and a reference to the "media tentacle," a term describing how a small number of large corporations control multiple news outlets.
New Resources Guide: Clothesnik
Eco-conscious entrepreneur Jane Wyler is out to cut down the consumption of one more form of disposable plastic bags. Wyler’s cotton canvas garment bag, called the Clothesnik, is designed to replace th...
New Resources Guide: Mr. Larkin
New label Mr. Larkin combines an organic aesthetic with eco-#8232;friendly fabrics and fashion-forward architectural shapes....
Premium Jeans for Less Green
Artisanal jeans are super cool, but they are also super expensive...
Wednesday, April 15
Webby Awards Announces Nominees
It’s award season again—at least in the Web world. The Webby Awards recently announced its nominees for its 13th annual fete. With nearly 70 categories for all corners of the Internet, the Webby Awards narrows its choices down to a select few. The sites vying for top prize in the...
Tuesday, April 14
How to Tie an Obi and Other Kimono Tips
Nobuaki Tomita will mix a little kimono history with kimono humor and kimono style tips when the Japanese kimono designer and stylist presents a kimono demonstration at a Japan America Society of Southern California event on April 17 at the Japanese American National Museum...
Dick Baker, Chairman Emeritus of SIMA, 62
Dick Baker, an elder statesman of the surf industry and a former apparel executive, died on April 14 after a two-year battle with prostate cancer. He was 62....
Group Votes New Rules to Make Retail Buildings Eco
“Green is the new black” has been the slogan of eco-fashion fans for the past couple of years, and soon, buildings for their favorite boutiques might be as eco-friendly as the best organ...
Monday, April 13
Las Vegas Draws Cautious Retailers Looking for Hits
Apparel manufacturers and buyers, bruised from the economic blows hitting the industry, entered the retail ring again at this year’s Spring 2002 MAGIC International trade show in Las Vegas with temper...
Saturday, April 11
Lunching With Rachel Pally and Dita Von Teese
A chic group of editors, stylists and fashion insiders turned out for a private luncheon in honor of designer Rachel Pally. Hosting the soiree for the “Jersey Girl” was Dita Von Teese, who was dressed in a glamorous green Pally dress for the occasion. The event was...
Friday, April 10
Julia Clancey Fall '09
Julia Clancey
March Sales Better Than Expected
March’s retail sales declined 2.1 percent, but the numbers don’t tell the whole story, according to New York–based retail-center trade group International Council of Shopping Centers. ...
James G. Boswell II, 86
James G. Bosshy;well II, who headed his family’s cotton business in California’s San Joachin Valley for nearly 60 ye...
CIT Assists in Sun Capital Deal
An affiliate of Sun Capital Partners Inc. acquired discount retailer Gordmans with the help of a bridge loan refinanced with a $65 million senior secured credit facility. New York–based CIT Group Inc. ...
Technology Conference Tackles New Rules and Regulations
Importing apparel and textiles will not get easier in the age of new regulations recently imposed by the government....
Neuburger Launches Men's, Kids' Sleepwear
San Rafael, Calif.–based sleepwear company KN Karen Neuburger will add menswear, loungewear and children’s sleepwear collections to its growing roster of cozy lifestyle produ...
Critical Issues to Be Addressed at Material World in Miami Beach
Apparel and textile companies coping with the current economic downturn may find some answers to the critical questions of the day at the Material World & Technology Solutions show, set ...
Back to Drawing Board for Desert Retail Developer
The once thriving and now shuttered Desert Fashion Plaza in Palm Springs, Calif., may come to life again but this time as a more conservative and practical shopping center, according...
Cygnus Expands in Orange County
Cygnus Sportswear, maker of blank tees and apparel for adults and children, has expanded into a 112,000-square-foot warehouse and corporate headquarters located in La Mirada, Calif....
Business Smaller but Steady at L.A. Majors Market
Good news and bad news kept fashion businesses guessing during the Los Angeles Majors Market, which mostly focused on juniors fashions and ran April 5–7 at the California Market Cente...
Something to Tweet About
Twitter (
Call of Barry's Rock Siren
With rock stars as her clients, Maggie Barry’s design checklist needs to go beyond the typical concerns of fit and silhouette. The veteran Los Angeles–based fashion designer must also ask herself how a ...
Kimono Fashion Show Comes to Downtown L.A.
Japanese kimono designer and stylist Nobuaki Tomita will present a demonstration on kimono style on April 17 at the Japanese American National Museum in downtown Los Angeles. The Japan Ameri...
Material World Resource Guide
Now in its tenth year, Material World Miami Beach (Apr. 21shy;–23) offers the sewn-products industry a one-stop global resource for fabric and fibers, trims and components, trends, full-package/contrac...
Governor Guess?
Georges Marciano, one of the founders of Guess? Inc., announced plans to run in the 2010 gubernatorial election, according to the ...
So Charming
Bensalem, Penn.–based Charming Shoppes Inc. named James P. Fogarty president and chief executive officer of the company and a member of its board of directors. Charming Shoppes operates 2,301 retail s...
Keeping It Indie on Los Feliz's Hollywood Boulevard
Once an unglamorous section of Los Angeles’ Los Feliz neighborhood, the 4600 block of Hollywood Boulevard in Los Feliz developed a beatnik sense of cool in the past few years, and it may be on the verge of bec...
Thursday, April 9
Textile Trade Show Calendar
Textiles, technology and trend forecasts. All that and more are on the agenda at the upcoming textile and sourcing trade shows in Los Angeles and in Miami Beach, Fla. ...
Wednesday, April 8
Fashion Label Moves Into Former Lovecraft Biofuels Garage
Lovecraft Biofuels made a big media splash in Hollywood’s Sunset Junction neighborhood. News outlets from the Los Angeles Times, Wired magazine and National Public Radio reported on its mission...
Tuesday, April 7
Fashion Week El Paseo: Juan Carlos Obando Show
PALM DESERT, CALIF.—On April 4, Juan Carlos Obando gave a fashion jolt to the city of Palm Desert. Upon entering the tent, you were taken into a different world. You heard a fine, continuous, electronic melody. The...
Bratton to Headline NRF's Loss-Prevention Convention in L.A.
Security in tough economic times will be a theme of the upcoming Loss Prevention Conference and EXPO produced by trade group National Retailers Federation. ...
Fashion Week El Paseo: FIDM Debut Show
PALM DESERT, CALIF.ᾮ..
Fashion Week El Paseo: Howe by Jade Howe Show
PALM DESERT, CALIF.—April 3 featured a first for Fashion Week El Paseo. Gardena, Calif.–based Howe became the first men’s collection to show under the El Paseo tent. Titled “The Rise of the Indie Executive,” Creative...
Fashion Week El Paseo
Editor’s note: When I heard that my friend, designer and “Project Runway” alum Raymundo Baltazar was planning to attend Fashion Week El Paseo, I asked him to give ApparelNews.net the scoop...
Friday, April 3
Farewell to Gottschalks
After years of trying to bolster its bottom line, Gottschalks, the 105-year-old department-store chain based in Fresno, Calif., is going out of business....
Future of American Apparel Factory in Question
American Apparel’s massive factory and corporate headquarters, located at 747 Warehouse St. near downtown Los Angeles, is currently in a state of limbo....
GlobalTex Outlines Details on Textile Show
Organizers of the new biannual GlobalTex textile show, set for an April 28–30 debut at the Los Angeles Convention Center, unveiled details about the structure and format of the show, which wil...
Esprit's Homecoming
For the first time in more than a decade, there is an Esprit store in Southern California. In early March, the company opened an emporium on the Third Street Promenade in Santa Monica after having no stores i...
Aeropostale Going Global
Aeropostale Inc., the mall-based retailer whose youth-oriented clothes are targeted for the customer between the ages of 14 and 17...
Uptick in Domestic Manufacturing Could be Economy's Silver Lining
U.S. apparel factories could be the unlikely benefactors of the global economic crisis. ...
Truck Timeout
A federal court has delayed restrictions on truck parking that were to have gone into effect April 1 around the Port of Los Angeles and the Port of Long Beach. U.S. District Court Judge Christina Snyd...
Tasty Waves and Some Cool Vans Books
Vans rode a wave to international pop-culture mania in 1982 when Sean Penn wore a pair of checkerboard slip-on Vans sneakers in the film “Fast Times at Ridgemont High.” But there’s a...
FGI Panel Discusses Making Money in a Down Economy
There is still money to be made if businesses are smart about their strategic planning. ...
New Guy at Alternative
Alternative Apparel in Atlanta announced it has a new executive vice president, who will be working out of the company’s...
Los Angeles International Textile Resource Guide
Since 1993, the California Market Center has hosted Los Angeles’ original and premier textile and design trade event, showcasing hundreds of leading textile, trim, print, and trend resources for fashion and in...
Canadian Retailer Gambling on Affordable Fashion in California
On the outskirts of downtown Los Angeles, inside a boxy warehouse of a building where bright light streams through wide windows, Arif Noor is embarking upon a new fashion adventure....
Wednesday, April 1
Pooltradeshow Says Farewell to Silver Lake
Los Angeles’ Silver Lake and Echo Park neighborhoods are losing some of their top fashion players. The villain: escalating rents.High-profile boutiques Show Pony and Han Cholo moved out of Echo Park Boulevard...
ASR Moves 2010 Dates
The Action Sports Retailer Trade Expo announced it will shift its 2010 dates in an effort to better accommodate exhibitors’ production and selling schedules. ...