Lingerie Briefs: Resource Guide
Biatta Intimates, a manufacturer of contemporary and junior daywear, sleepwear, and panties, is pleased to announce the addition of Karen Nobler as an in-house account executive. A 25-year veteran of the industry, Nobler brings a wealth of experience and knowledge in all areas of sales and merchandising. She will also work with Susan Feldman, Senior VP of Sales and Merchandising, on private label product development. By bringing sales in house, Biatta adds a higher level of service and support to its valued customers. In the coming year, the company will launch its plus size daywear, panty, and sleepwear collection, contemporary fashion shapewear, and extension into loungewear.
Buhler Quality Yarns Corp. is a leading supplier of the highest quality yarns to the apparel industry in the Americas and to a certain extent Asia. By using only top grade, extra-long staple Supimareg; cotton fiber, all grown in California, Buhler ensures the consistency of its yarns. A year ago, the company began spinning Lenzing’s Micro Modal sustainable cellulose fiber, available as 100% Micro Modal or a 50/50 blend of Micro Modal and combed extra-long staple Supimareg; cotton. The latest yarn offering is a 50/50 blend of Supimareg; and Outlast Viscose. This is an adaptive thermal property product for improved comfort in hot and cold environments. For more information, please visit http://aapnetwork.pbwiki.com/Buhler%20Quality%20Yarns or email sales@buhleryarns.com.
Launched at CurveNY in August, Du-Mi Shapewear offers a small collection of fashion-oriented pieces, each with unexpected embellishments and trims, such as bows and floral laces. The line is targeted to women 28–40 who seek functional shaping garments without sacrificing comfort and visual appeal. Styles are developed with contemporary ready-to-wear silhouettes in mind and are intended to flatter key trends in contemporary apparel, such as high-waist trousers, pencil skirts, and low-rise denim. The company further differentiates itself by offering prints and is showing its key bodies in leopard print for Spring 2009. See Du-Mi at the Los Angeles Fashion Market Oct. 17–21, StyleMax Chicago Oct. 18–22, and www.du-mi.com.
The Gerry Building is a meticulously redeveloped historic showroom building in the heart of the Los Angeles Fashion District. It will house the Boutique Lingerie show at Los Angeles Fashion Market Oct. 17–20. Eight floors of fashion, 12,000 square feet each, contain suites ranging from 1,100 to 5,000 square feet. The 5th floor is dedicated exclusively to Intimate Apparel. Building features include two passenger elevators, one freight elevator with loading dock access, dramatic 9-foot high glass frontage in every showroom, high speed data and telephone lines, and rooftop availability for parties and showings. Great deals on long term leases and temporary space during markets are now available. Visit www.gerrybuilding.com and www.boutiquelingerieshow.com.
Go Softweartrade;, one of the first fashion forward men’s underwear lines, features vibrant colors, prints, and styles with a contoured European fit. The company introduced the top-selling low rise brief inspired by the low rise jeans trend. Go Softwear designs and manufactures all production in Los Angeles, including a swimwear collection, its American Jocktrade; workout/gym wear collection, and its new Go Natural eco-friendly collection of organic cotton and hemp men’s and women’s underwear. Visit www.gosoftwear.com.
Zovo, which got its start as a retail company in Seattle, launched its wholesale business in January 2007 with a collection of intimate apparel and loungewear targeting the affluent baby-boomer market and made immediate inroads with independent lingerie stores and high-end specialty boutiques nationally. The line features 100% mercerized cotton fabrications imported from Europe for its underpinnings groups offered as a year-round, in-stock program. Other 100% natural yarn fabrications include silk and cashmere in luxurious sleepwear and loungewear. Recently hired Head Designer/Director of Design and Development Jean Marie Benz will continue to expand the intimates platform while broadening the Zovo brand into the women’s contemporary ready-to-wear market.
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