Sears' Army Gear
Hoffman Estates, Ill.–based Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corp., will bow the new All-American Army Brand’s First Infantry Division collection in 550 Sears stores nationwide and on Sears.com beginning in October. The collection—which is for men, women and boys—represents the first time the U.S. Army has officially licensed the use of its marks and insignias, according to Sears. In addition, the Army Brand license fee will help support programs for the troops and their families.
