Max Azria to Be Fecirc;ted in Dallas
Max Azria will receive the “Fashion Excellence Award” at the 33rd Annual Dallas Fashion Awards on Oct. 25 in the Dallas Market Center.
The Fashion Excellence Award is the highlight of the annual event, which recognizes companies in eight other categories. In addition, Gianna Madrini, executive producer of Global Fashion News, will receive the “Personal Style” award.
Los Angeles–based designer Azria was chosen for the award based on the strength of his Herveacute; Leacute;ger by Max Azria collection. He, of course, is also known for BCBG by Max Azria.
Azria moved to the United States in 1981 after spending 11 years designing in Paris. He operated several boutiques before launching BCBG in 1989. The company now has a portfolio of 22 brands. His celebrity customers include Kate Bosworth, Keira Knightley, Beyonceacute; Knowles, Rachel Bilson and Victoria Beckham.
“Max Azria is a legendary fashion designer who has re-energized the Herveacute; Leacute;ger brand. He’s an industry leader and innovator who we are honored to salute during the Dallas Fashion Awards,” said Cindy Morris, chief operating officer of the DMC.
Azria will present a fashion show highlighting Herveacute; Leacute;ger during the evening. —Robert McAllister
