Allen B. at JCP
Los Angeles– based designer Allen B. Schwartz, maker of the A.B.S. collection, will launch an exclusive women’s sportswear and dress collection called Allen B. at JCPenney beginning Spring 2009. The Allen B. collection will include tees, knit tops, blouses, sweaters, pants, jeans and jackets, as well as day dresses and dressier styles. Retail prices will range from $30 for a tee to $80 for a dress, and the line will be sold at JCPenney stores, online and in the company catalog. “I am not only excited but flattered to be asked to develop the new Allen B. brand for JCPenney,” said Allen B. Schwartz in a statement. “With JCPenney serving more than half of America, I want to be an ambassador for introducing ’of the moment’ fashions to a much broader audience. Incorporating the latest trends, Allen B. will offer the JCPenney customer an array of looks from ’day to date’ that epitomize the California-cool lifestyle.”
