Iconix Goes Home With Waverly
New York–based Iconix Brand Group Inc.—owner of the Candie’s, Bongo, Badgley Mischka, Joe Boxer, Rampage, Ocean Pacific and Rocawear brands—has struck a deal to acquire the Waverly brand from Nexcen Brands Inc. for $26 million. Waverly, founded in 1923, produces home textiles for mid-tier mass retailers, as well as through two direct-to-retail deals with Target and Lowe’s. Iconix’s other home textiles brands include Cannon, Royal Velvet, Fieldcrest and Charisma.
